For healthy revenue growth, ditch the proxy business metrics
Billy Beane, the protagonist of Michael Lewis’s best seller Moneyball, asked a simple question: Why do we make critical business decisions based on proxy m...
Sami Kaipa
Posts by Sami Kaipa
Why product use alone doesn’t necessarily mean revenue growth
In various roles in my career, I’ve had to ask myself: “What drives revenue growth for my business?” I think this is explicitly a math question, but I don’...
Connecting Tingono, customer retention and recurring revenue
As Parry mentioned in his first blog post, our prior business experience practically goaded us to start Tingono. We love a good challenge; especially one w...