--- title: Tingono's Blog | Sami Kaipa (2) description: As the CTO & Cofounder at Tingono, Sami wears many hats. So he writes about many things too, including startups, technology, and how to drive more revenue. (2) --- Product Overview Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) Resources Blog Integrations FAQs Security & Compliance About Login [Get Demo](https://www.tingono.com/choose-how-to-see-a-tingono-demo) Product Overview --- Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) --- Resources Blog Integrations FAQs Security & Compliance --- About Login --- [Get Demo](https://www.tingono.ai/book-a-demo) # Tingono's blog Read the latest from Team Tingono ## Latest Stories [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Jan 15, 2026 ## [Preparing Your Database for the AI & Agent Revolution](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [**](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) Dec 09, 2025 ## [Tingono’s Reaction to McKinsey’s State of AI 2025](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Oct 28, 2025 ## [The Hidden Cost of Model Drift: Why Ongoing AI Maintenance Matters](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) ![Sami Kaipa](https://tingono.ai/hubfs/Sami.png) ## Sami Kaipa [**](https://www.facebook.com/TingonoAI) [**](https://www.linkedin.com/company/tingono) [**](https://twitter.com/tingono_ai) As the CTO & Cofounder at Tingono, Sami wears many hats. So he writes about many things too, including startups, technology, and how to drive more revenue. ## Featured Stories Filter By Categories - [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) - [AI / ML](https://tingono.ai/blog/topic/ai-ml) - [Customer Retention](https://tingono.ai/blog/topic/customer-retention) - [GTM](https://tingono.ai/blog/topic/gtm) - [SaaS](https://tingono.ai/blog/topic/saas) ### Posts by Sami Kaipa June 14, 2022 [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) ## [For healthy revenue growth, ditch the proxy business metrics](https://tingono.ai/blog/for-healthy-revenue-growth-ditch-the-proxy-business-metrics) Billy Beane, the protagonist of Michael Lewis’s best seller Moneyball, asked a simple question: Why do we make critical business decisions based on proxy m... [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Ffor-healthy-revenue-growth-ditch-the-proxy-business-metrics) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/for-healthy-revenue-growth-ditch-the-proxy-business-metrics) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Ffor-healthy-revenue-growth-ditch-the-proxy-business-metrics) June 07, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Business Data](https://tingono.ai/blog/topic/business-data) ## [Why product use alone doesn’t necessarily mean revenue growth](https://tingono.ai/blog/why-product-use-alone-doesnt-necessarily-mean-revenue-growth) In various roles in my career, I’ve had to ask myself: “What drives revenue growth for my business?” I think this is explicitly a math question, but I don’... [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fwhy-product-use-alone-doesnt-necessarily-mean-revenue-growth) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/why-product-use-alone-doesnt-necessarily-mean-revenue-growth) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fwhy-product-use-alone-doesnt-necessarily-mean-revenue-growth) May 23, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [Customer Retention](https://tingono.ai/blog/topic/customer-retention) [Customer Expansion](https://tingono.ai/blog/topic/customer-expansion) ## [Connecting Tingono, customer retention and recurring revenue](https://tingono.ai/blog/connecting-tingono-customer-retention-and-recurring-revenue) As Parry mentioned in his first blog post, our prior business experience practically goaded us to start Tingono. We love a good challenge; especially one w... [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fconnecting-tingono-customer-retention-and-recurring-revenue) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/connecting-tingono-customer-retention-and-recurring-revenue) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fconnecting-tingono-customer-retention-and-recurring-revenue) [Previous](https://tingono.ai/blog/author/sami-kaipa/page/1) [All posts](https://tingono.ai/blog/all) ### Popular Stories [10 Must Read LinkedIn Posts: Customer Success (Mar 2023)](https://tingono.ai/blog/10-must-read-linkedin-posts-customer-success-mar-2023) Apr 04, 2023 [The rise and (totally unnecessary) burnout of Customer Success](https://tingono.ai/blog/the-rise-and-totally-unnecessary-burnout-of-customer-success) Aug 01, 2022 [Reactive to Proactive: How Generative AI Is Reshaping CSM Workflows](https://tingono.ai/blog/reactive-to-proactive-how-generative-ai-is-reshaping-csm-workflows) Jul 11, 2025 ### Popular Tags [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Customer Retention](https://tingono.ai/blog/topic/customer-retention) [GTM](https://tingono.ai/blog/topic/gtm) [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) [Customer Expansion](https://tingono.ai/blog/topic/customer-expansion) [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [Churn](https://tingono.ai/blog/topic/churn) [startup](https://tingono.ai/blog/topic/startup) [Hiring](https://tingono.ai/blog/topic/hiring) [Risks](https://tingono.ai/blog/topic/risks) [SOC 2](https://tingono.ai/blog/topic/soc-2) [Security](https://tingono.ai/blog/topic/security) > Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. [Terms of Service](https://www.tingono.com/terms) [Privacy Policy](https://www.tingono.com/privacy) Copyright 2026