When surprises aren’t fun: the pain of customer churn
Surprise! Unless your coworkers are throwing you a birthday party or you’re getting an unexpected raise, surprises are generally not something we embrace i...
The best decision-making model for healthy business growth
Data-driven decision making is all the rage in business. Do you want to fuel growth? Data-driven decision making! But what if there are other viable option...
For healthy revenue growth, ditch the proxy business metrics
Billy Beane, the protagonist of Michael Lewis’s best seller Moneyball, asked a simple question: Why do we make critical business decisions based on proxy m...
Finding your path to data science
Full disclosure, I’m a machine learning engineer by trade. I love data. I believe the world would be a better place if we can truly unlock the power of dat...
Why product use alone doesn’t necessarily mean revenue growth
In various roles in my career, I’ve had to ask myself: “What drives revenue growth for my business?” I think this is explicitly a math question, but I don’...
Harness Predictive Analytics to Secure Sustainable Business Growth
Someone said, “you can’t manage what you can’t measure”. It’s often credited to W. Edwards Deming, the founder of the Total Quality Management (TQM) practi...
