--- title: Tingono's Blog | Business Data description: Business Data | Learn how to use automation and machine learning to improve revenue retention, customer retention, and recurring revenue. --- Product Overview Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) Resources Blog Integrations FAQs Security & Compliance About Login [Get Demo](https://www.tingono.com/choose-how-to-see-a-tingono-demo) Product Overview --- Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) --- Resources Blog Integrations FAQs Security & Compliance --- About Login --- [Get Demo](https://www.tingono.ai/book-a-demo) # Tingono's blog Read the latest from Team Tingono ## Latest Stories [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Jan 15, 2026 ## [Preparing Your Database for the AI & Agent Revolution](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [**](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) Dec 09, 2025 ## [Tingono’s Reaction to McKinsey’s State of AI 2025](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Oct 28, 2025 ## [The Hidden Cost of Model Drift: Why Ongoing AI Maintenance Matters](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) ## Featured Stories Filter By Categories - [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) - [AI / ML](https://tingono.ai/blog/topic/ai-ml) - [Customer Retention](https://tingono.ai/blog/topic/customer-retention) - [GTM](https://tingono.ai/blog/topic/gtm) - [SaaS](https://tingono.ai/blog/topic/saas) May 31, 2023 [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Business Data](https://tingono.ai/blog/topic/business-data) ## [Product Usage Data Is The Key To Great Predictive Analytics](https://tingono.ai/blog/predictive-analytics-sans-product-usage-data-not-good) We know that across the world of SaaS, businesses are generating a ton of data through customer interactions and product usage, every day. [![Lizzy Lane](https://tingono.ai/hs-fs/hubfs/Lizzy.jpeg?width=20&name=Lizzy.jpeg) Lizzy Lane](https://tingono.ai/blog/author/lizzy-lane) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fpredictive-analytics-sans-product-usage-data-not-good) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/predictive-analytics-sans-product-usage-data-not-good) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fpredictive-analytics-sans-product-usage-data-not-good) May 17, 2023 [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) ## [The Best CS Tool in Your Arsenal: Predictive Analytics](https://tingono.ai/blog/the-best-cs-tool-in-your-arsenal-predictive-analytics) Taking a peek into the future is a skill many of us are trying to master, but few are doing very well at. [![Lizzy Lane](https://tingono.ai/hs-fs/hubfs/Lizzy.jpeg?width=20&name=Lizzy.jpeg) Lizzy Lane](https://tingono.ai/blog/author/lizzy-lane) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-best-cs-tool-in-your-arsenal-predictive-analytics) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/the-best-cs-tool-in-your-arsenal-predictive-analytics) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-best-cs-tool-in-your-arsenal-predictive-analytics) May 02, 2023 [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) ## [How Tingono Adds a Refreshing New Intelligence Layer to Gainsight](https://tingono.ai/blog/how-tingono-adds-a-refreshing-new-intelligence-layer-to-gainsight) Gainsight changed the game for customer success in 2009 with its all-in-one tool for tracking customer engagement, measuring account health, and driving ov... [![Lizzy Lane](https://tingono.ai/hs-fs/hubfs/Lizzy.jpeg?width=20&name=Lizzy.jpeg) Lizzy Lane](https://tingono.ai/blog/author/lizzy-lane) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fhow-tingono-adds-a-refreshing-new-intelligence-layer-to-gainsight) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/how-tingono-adds-a-refreshing-new-intelligence-layer-to-gainsight) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fhow-tingono-adds-a-refreshing-new-intelligence-layer-to-gainsight) April 18, 2023 [GTM](https://tingono.ai/blog/topic/gtm) [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) ## [4 Signs You Aren’t As Data-Driven As You Think: Part 4- Customers Too ...](https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-4-customers-too-often-surprise-you) No one likes a curveball. [![Lizzy Lane](https://tingono.ai/hs-fs/hubfs/Lizzy.jpeg?width=20&name=Lizzy.jpeg) Lizzy Lane](https://tingono.ai/blog/author/lizzy-lane) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-4-customers-too-often-surprise-you) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-4-customers-too-often-surprise-you) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-4-customers-too-often-surprise-you) March 29, 2023 [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Business Data](https://tingono.ai/blog/topic/business-data) ## [Democratizing ML](https://tingono.ai/blog/democratizing-ml) Voting. Finance. Information. Drones. Software Development. AR/VR… [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fdemocratizing-ml) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/democratizing-ml) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fdemocratizing-ml) March 23, 2023 [GTM](https://tingono.ai/blog/topic/gtm) [Business Data](https://tingono.ai/blog/topic/business-data) ## [4 Signs You Aren’t As Data-Driven As You Think: Part 3- Decisions Have...](https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-3-decisions-have-too-much-gut) Human experiences shape who we are. [![Lizzy Lane](https://tingono.ai/hs-fs/hubfs/Lizzy.jpeg?width=20&name=Lizzy.jpeg) Lizzy Lane](https://tingono.ai/blog/author/lizzy-lane) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-3-decisions-have-too-much-gut) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-3-decisions-have-too-much-gut) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-3-decisions-have-too-much-gut) February 21, 2023 [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Business Data](https://tingono.ai/blog/topic/business-data) ## [How to make business data more accessible with Dynamic ETL Pipelines](https://tingono.ai/blog/how-to-make-business-data-more-accessible-dynamic-etl-pipelines/) We live in a world of big data. Data is created, updated, and deleted at a pace not imaginable just a decade ago. [![Sumit Raj](https://tingono.ai/hs-fs/hubfs/Sumit.png?width=20&name=Sumit.png) Sumit Raj](https://tingono.ai/blog/author/sumit-raj) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fhow-to-make-business-data-more-accessible-dynamic-etl-pipelines%2F) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/how-to-make-business-data-more-accessible-dynamic-etl-pipelines/) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fhow-to-make-business-data-more-accessible-dynamic-etl-pipelines%2F) January 19, 2023 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [Business Data](https://tingono.ai/blog/topic/business-data) ## [4 Signs You Aren’t As Data Driven As You Think: Part 2 - Messy Data](https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-2) Sami and I started Tingono to deal with a specific problem, namely boosting recurring revenue growth. You can read more about it in my very first blog post... [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-2) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-2) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-2) December 14, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [GTM](https://tingono.ai/blog/topic/gtm) [Business Data](https://tingono.ai/blog/topic/business-data) ## [4 Signs You Aren’t As Data Driven As You Think: Part 1- Data Siloes](https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-1) In 2022, the world created around 2.5 quintillion bytes of data every day! [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-1) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/4-signs-you-arent-as-data-driven-as-you-think-part-1) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2F4-signs-you-arent-as-data-driven-as-you-think-part-1) September 20, 2022 [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Business Data](https://tingono.ai/blog/topic/business-data) ## [Preparing for ML through Data Exploration](https://tingono.ai/blog/preparing-for-ml-through-data-exploration) As we all know, data is critical to the success of a business. Well… at least quality, accessible data can have a huge impact… [![Li Zha](https://tingono.ai/hs-fs/hubfs/Li.png?width=20&name=Li.png) Li Zha](https://tingono.ai/blog/author/li-zha) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fpreparing-for-ml-through-data-exploration) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/preparing-for-ml-through-data-exploration) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fpreparing-for-ml-through-data-exploration) [All posts](https://tingono.ai/blog/all) [Next](https://tingono.ai/blog/tag/business-data/page/2) ### Popular Stories [10 Must Read LinkedIn Posts: Customer Success (Mar 2023)](https://tingono.ai/blog/10-must-read-linkedin-posts-customer-success-mar-2023) Apr 04, 2023 [The rise and (totally unnecessary) burnout of Customer Success](https://tingono.ai/blog/the-rise-and-totally-unnecessary-burnout-of-customer-success) Aug 01, 2022 [Reactive to Proactive: How Generative AI Is Reshaping CSM Workflows](https://tingono.ai/blog/reactive-to-proactive-how-generative-ai-is-reshaping-csm-workflows) Jul 11, 2025 ### Popular Tags [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Customer Retention](https://tingono.ai/blog/topic/customer-retention) [GTM](https://tingono.ai/blog/topic/gtm) [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) [Customer Expansion](https://tingono.ai/blog/topic/customer-expansion) [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [Churn](https://tingono.ai/blog/topic/churn) [startup](https://tingono.ai/blog/topic/startup) [Hiring](https://tingono.ai/blog/topic/hiring) [Risks](https://tingono.ai/blog/topic/risks) [SOC 2](https://tingono.ai/blog/topic/soc-2) [Security](https://tingono.ai/blog/topic/security) > Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. [Terms of Service](https://www.tingono.com/terms) [Privacy Policy](https://www.tingono.com/privacy) Copyright 2026