--- title: Tingono's Blog | GTM (3) description: GTM | Learn how to use automation and machine learning to improve revenue retention, customer retention, and recurring revenue. (3) --- Product Overview Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) Resources Blog Integrations FAQs Security & Compliance About Login [Get Demo](https://www.tingono.com/choose-how-to-see-a-tingono-demo) Product Overview --- Agents Tara, CSM AM Agent (Coming Soon) RM Agent (Coming Soon) --- Resources Blog Integrations FAQs Security & Compliance --- About Login --- [Get Demo](https://www.tingono.ai/book-a-demo) # Tingono's blog Read the latest from Team Tingono ## Latest Stories [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Jan 15, 2026 ## [Preparing Your Database for the AI & Agent Revolution](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [**](https://tingono.ai/blog/preparing-your-database-for-the-ai-agent-revolution) [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) Dec 09, 2025 ## [Tingono’s Reaction to McKinsey’s State of AI 2025](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/tingonos-reaction-to-mckinseys-state-of-ai-2025) [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) Oct 28, 2025 ## [The Hidden Cost of Model Drift: Why Ongoing AI Maintenance Matters](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [**](https://tingono.ai/blog/the-hidden-cost-of-model-drift-why-ongoing-ai-maintenance-matters) ## Featured Stories Filter By Categories - [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) - [AI / ML](https://tingono.ai/blog/topic/ai-ml) - [Customer Retention](https://tingono.ai/blog/topic/customer-retention) - [GTM](https://tingono.ai/blog/topic/gtm) - [SaaS](https://tingono.ai/blog/topic/saas) August 08, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [GTM](https://tingono.ai/blog/topic/gtm) [SaaS](https://tingono.ai/blog/topic/saas) ## [In a PLG world, user experience is everything](https://tingono.ai/blog/in-a-plg-world-user-experience-is-everything) To truly understand the ways User Experience (UX) affects your company, you first should understand your company’s growth model. [![John Bussiere](https://tingono.ai/hs-fs/hubfs/John-min.jpeg?width=20&name=John-min.jpeg) John Bussiere](https://tingono.ai/blog/author/john-bussiere) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fin-a-plg-world-user-experience-is-everything) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/in-a-plg-world-user-experience-is-everything) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fin-a-plg-world-user-experience-is-everything) August 02, 2022 [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [GTM](https://tingono.ai/blog/topic/gtm) ## [Yes, you can do better than NPS](https://tingono.ai/blog/yes-you-can-do-better-than-nps) The research industry is rife with maxims meant to express a general truth about society. [![Sami Kaipa](https://tingono.ai/hs-fs/hubfs/Sami.png?width=20&name=Sami.png) Sami Kaipa](https://tingono.ai/blog/author/sami-kaipa) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fyes-you-can-do-better-than-nps) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/yes-you-can-do-better-than-nps) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fyes-you-can-do-better-than-nps) August 01, 2022 [Customer Retention](https://tingono.ai/blog/topic/customer-retention) [Customer Expansion](https://tingono.ai/blog/topic/customer-expansion) [GTM](https://tingono.ai/blog/topic/gtm) ## [The rise and (totally unnecessary) burnout of Customer Success](https://tingono.ai/blog/the-rise-and-totally-unnecessary-burnout-of-customer-success) Have you ever stopped to consider the wonder that is a Customer Success Manager (CSM)? I mean, how do they make so many customers successful, anyway? [![Sai Narendran](https://tingono.ai/hs-fs/hubfs/Sai.png?width=20&name=Sai.png) Sai Narendran](https://tingono.ai/blog/author/sai) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-rise-and-totally-unnecessary-burnout-of-customer-success) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/the-rise-and-totally-unnecessary-burnout-of-customer-success) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-rise-and-totally-unnecessary-burnout-of-customer-success) July 28, 2022 [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [GTM](https://tingono.ai/blog/topic/gtm) ## [The value of openly discussing revenue goals](https://tingono.ai/blog/the-value-of-openly-discussing-revenue-goals) Does your company or business unit openly discuss and track revenue goals? I suspect for many of you the answer is ‘no’. [![Carl Timm](https://tingono.ai/hs-fs/hubfs/Carl.jpg?width=20&name=Carl.jpg) Carl Timm](https://tingono.ai/blog/author/carl) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-value-of-openly-discussing-revenue-goals) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/the-value-of-openly-discussing-revenue-goals) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-value-of-openly-discussing-revenue-goals) July 12, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [GTM](https://tingono.ai/blog/topic/gtm) ## [Your best GTM investment during uncertain market conditions?](https://tingono.ai/blog/your-best-gtm-investment-during-uncertain-market-conditions) What’s the old saying? Opinions are like something everyone has…some body part…I’m a bit fuzzy on the details, but you get the point. I think. [![Carl Timm](https://tingono.ai/hs-fs/hubfs/Carl.jpg?width=20&name=Carl.jpg) Carl Timm](https://tingono.ai/blog/author/carl) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fyour-best-gtm-investment-during-uncertain-market-conditions) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/your-best-gtm-investment-during-uncertain-market-conditions) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fyour-best-gtm-investment-during-uncertain-market-conditions) June 22, 2022 [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [GTM](https://tingono.ai/blog/topic/gtm) ## [The future of business data and the effect on revenue retention](https://tingono.ai/blog/the-future-of-business-data-and-the-effect-on-revenue-retention) Data is the new oil. [![Parry Bedi](https://tingono.ai/hs-fs/hubfs/Parry.jpeg?width=20&name=Parry.jpeg) Parry Bedi](https://tingono.ai/blog/author/parry-bedi) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-future-of-business-data-and-the-effect-on-revenue-retention) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/the-future-of-business-data-and-the-effect-on-revenue-retention) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Fthe-future-of-business-data-and-the-effect-on-revenue-retention) June 09, 2022 [AI / ML](https://tingono.ai/blog/topic/ai-ml) [GTM](https://tingono.ai/blog/topic/gtm) [Business Data](https://tingono.ai/blog/topic/business-data) ## [Finding your path to data science](https://tingono.ai/blog/finding-your-path-to-data-science) Full disclosure, I’m a machine learning engineer by trade. I love data. I believe the world would be a better place if we can truly unlock the power of dat... [![Tienan Li](https://tingono.ai/hs-fs/hubfs/Tienan.jpeg?width=20&name=Tienan.jpeg) Tienan Li](https://tingono.ai/blog/author/tienan-li) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftingono.ai%2Fblog%2Ffinding-your-path-to-data-science) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://tingono.ai/blog/finding-your-path-to-data-science) [**](https://www.twitter.com/share?url=https%3A%2F%2Ftingono.ai%2Fblog%2Ffinding-your-path-to-data-science) [Previous](https://tingono.ai/blog/tag/gtm/page/2) [All posts](https://tingono.ai/blog/all) ### Popular Stories [10 Must Read LinkedIn Posts: Customer Success (Mar 2023)](https://tingono.ai/blog/10-must-read-linkedin-posts-customer-success-mar-2023) Apr 04, 2023 [The rise and (totally unnecessary) burnout of Customer Success](https://tingono.ai/blog/the-rise-and-totally-unnecessary-burnout-of-customer-success) Aug 01, 2022 [Reactive to Proactive: How Generative AI Is Reshaping CSM Workflows](https://tingono.ai/blog/reactive-to-proactive-how-generative-ai-is-reshaping-csm-workflows) Jul 11, 2025 ### Popular Tags [Revenue Growth](https://tingono.ai/blog/topic/revenue-growth) [AI / ML](https://tingono.ai/blog/topic/ai-ml) [Customer Retention](https://tingono.ai/blog/topic/customer-retention) [GTM](https://tingono.ai/blog/topic/gtm) [SaaS](https://tingono.ai/blog/topic/saas) [Business Data](https://tingono.ai/blog/topic/business-data) [Customer Expansion](https://tingono.ai/blog/topic/customer-expansion) [Business Metrics](https://tingono.ai/blog/topic/business-metrics) [Automation](https://tingono.ai/blog/topic/automation) [Data](https://tingono.ai/blog/topic/data) [Churn](https://tingono.ai/blog/topic/churn) [startup](https://tingono.ai/blog/topic/startup) [Hiring](https://tingono.ai/blog/topic/hiring) [Risks](https://tingono.ai/blog/topic/risks) [SOC 2](https://tingono.ai/blog/topic/soc-2) [Security](https://tingono.ai/blog/topic/security) > Lorem Ipsum is a simple dummy text used as a dummy text contents. 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