Product Usage Data Is The Key To Great Predictive Analytics
We know that across the world of SaaS, businesses are generating a ton of data through customer interactions and product usage, every day.
The Best CS Tool in Your Arsenal: Predictive Analytics
Taking a peek into the future is a skill many of us are trying to master, but few are doing very well at.
The future of Revenue Operations (RevOps)
If you’ve helped drive revenue in your company the last few years, you've probably discussed how to make revenue more predictable.
Net Revenue Retention: the key metric for healthy SaaS business growth
Business is all about growth, isn’t it? Healthy, sustainable growth.
Yes, you can do better than NPS
The research industry is rife with maxims meant to express a general truth about society.
The value of openly discussing revenue goals
Does your company or business unit openly discuss and track revenue goals? I suspect for many of you the answer is ‘no’.
For healthy revenue growth, ditch the proxy business metrics
Billy Beane, the protagonist of Michael Lewis’s best seller Moneyball, asked a simple question: Why do we make critical business decisions based on proxy m...
Harness Predictive Analytics to Secure Sustainable Business Growth
Someone said, “you can’t manage what you can’t measure”. It’s often credited to W. Edwards Deming, the founder of the Total Quality Management (TQM) practi...
