The benefits of investing in digital CS tools
There have been a number of articles already written about the rise in popularity of Customer Success (CS). So we won’t rehash that topic. Rather, let’s ta...
In a PLG world, user experience is everything
To truly understand the ways User Experience (UX) affects your company, you first should understand your company’s growth model.
The value of openly discussing revenue goals
Does your company or business unit openly discuss and track revenue goals? I suspect for many of you the answer is ‘no’.
Welcome back to the old 'new normal'!
The pandemic years (2020 – 2021) can aptly be described as the golden era of SaaS.
Your best GTM investment during uncertain market conditions?
What’s the old saying? Opinions are like something everyone has…some body part…I’m a bit fuzzy on the details, but you get the point. I think.
For healthy revenue growth, ditch the proxy business metrics
Billy Beane, the protagonist of Michael Lewis’s best seller Moneyball, asked a simple question: Why do we make critical business decisions based on proxy m...
How Tingono Solves Customer Retention and Customer Expansion
There are many reasons why investors and executives love SaaS. But one very powerful and often overlooked reason is the potential SaaS creates for compound...
Why product use alone doesn’t necessarily mean revenue growth
In various roles in my career, I’ve had to ask myself: “What drives revenue growth for my business?” I think this is explicitly a math question, but I don’...
Harness Predictive Analytics to Secure Sustainable Business Growth
Someone said, “you can’t manage what you can’t measure”. It’s often credited to W. Edwards Deming, the founder of the Total Quality Management (TQM) practi...
